Independent research, statistical modeling, and market analysis for SportPesa, Betika, and Kenya's evolving betting landscape.
Exclusive mathematical analysis revealing how SportPesa engineers their 1:129M jackpot odds. We break down probability models and strategic implications for Kenyan bettors.
Data-driven analysis of how M-Pesa infrastructure enabled Kenya's betting boom from KSh 2B to KSh 200B+ in 14 years.
Analysis of BCLB's regulatory journey, impact assessments, and balance between market growth and consumer protection.
Behavioral analysis of risk perception, cognitive biases, and decision-making patterns among Kenyan jackpot players.